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About us

RuggleUp is the retail brand of a family steeped in the tradition of rug making, now in its fourth generation of rug design and weaving. We give expression to your innovations to help you Ruggle up your spaces.

"We are privileged to have worked extensively in this industry for over 80 years, gaining invaluable experience along the way. From the early struggles of our predecessors in establishing a modest manufacturing unit, to our generation expanding with a design and sales center in the US, we have come a long way."

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And that's where we step in – if you have an idea, why should you hold back. Let your imagination run wild. We at RuggleUp, with our dedicated team, are here to help you visualize and eventually convert your idea into a beautifully unique rug that is ONLY for you. You will get to interact on a one-to-one basis with our in-house designers, who will help you in your rug designing journey. We make it a fun experience! Our designers are exclusively at your service, allowing you to choose colors, suggest textures, and weave. Above all, ensuring all lies within your budget, making sure everything is tailored to your needs so that when you finally receive your beautiful rug, it will simply elicit an impromptu WOW!

"What’s more, if you love one of our creative designs, you can easily tailor it to your specifications using our intuitive customization tool. Choose your size, pick your shape, play with colors, and preview a virtual layout—all from the comfort of your own space.

We’ve designed the tool to be simple and user-friendly, with a built-in price estimate so you can find what fits your style and your budget. In the end, the rug you order is your unique creation—customized and 'ruggled up' just right for your space."

Our Legacy

... AND PERCEIVING THE FUTURE

"We now live in the internet age, where distance is no longer a barrier and quick, seamless communication is the norm. In this fast-paced world of ever-changing fashion trends, staying current doesn’t have to mean stretching your budget.

We’ve seen a phenomenal rise in the demand for customized rugs—and with our New York–based design lab and sales distribution center, we're uniquely positioned to meet that demand with efficiency, creativity, and a personal touch."

Our longstanding experience has inculcated in us an understanding of the need for change, taught us to appreciate and apply this change to our art and every kind of weave that it encompasses, be it the intricate Persian knots, the relatively lesser quality but with a quicker turnaround Tibetan knots, the loom knots, the kilims, the flatweaves, the shags, the patchworks, the jacquards and the ubiquitous tufted.

Each kind of weave is still being handcrafted in our manufacturing units with the same zeal and care as it was in the years gone by. We have moved on to modern techniques that still deliver the same quality of carefully crafted rugs, with the same attention to detail and quality but in a significantly lesser time frame.

RuggleUp is not a business for us; it’s a passion. It has been handed down to us by our forefathers, and we zealously guard and nurture it with the same love and enthusiasm that our predecessors had. We are forging ahead with new ideas and concepts.

Come And Join Us On Our Journey To Celebrate Creativity.

Our Purpose & Values

Mission

You open a carefully packed custom-made rug and unroll a plush work of art that has arrived after a five- week wait, and what you see is a sheer joy. That is what our customers tell us, and that is what motivates us the most. So simply speaking, our mission is to deliver happiness. To make your rug is just one part of the story. The whole experience, from ordering to receiving your rug, has to be seamless and trouble- free. We follow an “unconventional approach. We don’t have employees. We have stakeholders where everyone is a part of a tightly-knit team, be it the sales staff, the admin staff, the production team, the weavers, or the artisans. Our approach is that of a sense of community and a sense of proud ownership, making our product more than just the sum of its parts.

Values

There are some core values that we do not compromise on Customer Commitment: The one thing that makes us stand out in this industry is our Customer-centric approach. We believe in building a rapport with our customers putting them at ease, and connecting with their requirements. This communication, in turn, helps us to deliver rugs to the complete satisfaction of our customers. We are very conscious of maintaining clear and precise communication with our clients, which is one of our main strengths.
Quality:  Our quality standards have always been at par with the best in the industry. Our commitment to quality is to deliver to the customer what we promise. Moreover, we continuously strive to develop new ideas with different weaves, yarns, textures, and colors.
Sustainability: We are a socially and environmentally responsible organization committed to achieving operational excellence through our green and clean design and manufacturing processes. We follow a strictly No Child Labour policy and are consciously involved in development projects for children within our local community. We also allow our clients to get directly involved in this. It’s a conscious attempt on our part to bridge the gap between our valued clients and the artisan community back home.
Craftsmanship: We strive to create elegant and high-quality products that deliver value and exceptional customer experience. Experts in their various skills craft each rug – be it our weavers manning the looms with their deft fingers or the dyers whose eye for colors give the perfect tones or the embossers and carvers defining the designs with precision. It’s all sheer poetry in motion and runs like clockwork piece after piece.
Preserve Heritage:"Rug weaving is a centuries-old tradition, now gradually fading as mechanized assembly lines take precedence. Against this backdrop, we take pride in working with highly skilled artisans, where every stage of production is a form of art—and each artisan a true specialist.
With every order you place, you help preserve this rich and glorious tradition of handcrafted excellence."

Mission Vision